GHS was brainstorming about adding a branded character to engage new  customers by using a humanistic character. Soon later Gracie, was born. GHS FCU shared the idea with our creative team create an animated character for local broadcasting commercials during hourly blocks. Gracie presented an unique challenge to be the first of it’s kind for GHS to create an avator for mobile deposit ads. We jumped on the challenge and created 3 videos that demonstrated small business can make great videos, and character design is high valued content – motion is key. Using animated software we created the skeleton of Gracie to move arms, blink, wave, and connect directly to the viewer with a fun approach – it was a success. 

We were told a elder customer came into the branch after the campaign and was greeted by the welcome officer. The customer pleasantly said “I’m here because of the Gracie commercial” – CONVERSION! That put a smile on our face. Those stories sometimes go unnoticed, but, not this time. This brought us immediate satisfaction knowing we reached a specific target customer, who took action by visit the branch to learn more about a service.