GHS Federal Credit Union | Financial
GHS was brainstorming about adding a branded character to engage with customers in a fun and humanistic. Gracie, was born. When GHS came to us to animate their character to create multiple local commercials with Gracie to present mobile services to their customers, we jumped on the challenge. Using animated software we made Gracie, talk, move, and connect with all age groups which was amazing. We were told a elder customer came into the branch and was greeted to see how they can help. She said “I’m here because of the Gracie commercial” – WHOA! That put a smile on our face. Those stories sometimes go unnoticed, not this time. This brought us immediate satisfaction knowing we reached a specific target audience and was memorable.
We took the design of Gracie and separated her into pieces to animate.
Here's a commercial with the Gracie character using an iPhone to show how to deposit a check with the mobile interface.